“A study by researchers at the University of British Columbia and the University of Virginia suggests that moderate ambient noise–70 decibels, like that found in a coffee shop–can boost your ability to come up with creative ideas. The moderate noise distraction, researchers speculate, may aid in abstract thinking.”
this idea has been taken a step further by an American team who have got together and created an app/website called “COFFITIVITY” that recreates the ambient sounds of a cafe to boost your creativity and help you work better, you can also have on-demand background noise wherever you are.
its certainly a novel idea…although I think I will still prefer to actually go to the coffee shop!
give it a try here